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'So Cool, Curitel' (from here under referred
to as 'So Cool') is an on-line cultural campaign
that has been launched for the people in their 20¡¯s,
starting from June of 2004 by Pantech & Curitel
(from
here under referred to as 'Curitel').
'So Cool' helps to express the culture
and sensitivity of the people in their 20¡¯s by the
means of using Curitel¡¯s main products as the tool,
and uses the internet as an entertainment venue. It
lets the users of the website to take part in the inter-active
games which will convey the brand¡¯s messages deeply
and directly to the users of the website.
The main menu is engineered to provide to the users
the definition of So Cool which is done by focusing on such menu as the 'So Cool, is'
and lets them explore the community for themselves
on the tip of their mouse. It is an on-line space for user
interaction, called the ¡®Make Your Cool¡¯, and
the ¡®So Cool, ****¡¯ menu which is constantly updated
in conjunction with release of new products (the ****
are substituted with the main theme of the new product
that is being promoted).
'So Cool' is
updated with the
release of new products, almost every 2 months and now
has been renewed for the new year, 2005.
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1) So Cool is
This menu is made up of 6 contents, which are ¡®Graffiti¡¯,
¡¯Animation¡¯, ¡®Hair-Cut Visual¡¯, 'Letter finding',
'A Paper Doll Play' and 'Paper Face'.
The
¡®Graffiti¡¯ menu, which is in harmony with rhythmic
rap music, focused on the concept of free and bold self-expressions.
The ¡®Animation¡¯ menu is a witty and parody
animation about a village of vegetables and its hero,
saving the village from its enemies. ¡®Hair-Cut Visual¡¯
is the various expressions and visuals of people with
the letters ¡®s¡¯,¡®c¡¯,¡®o¡¯,¡®l¡¯ shaved on their
head. And last but not least, the ¡®Letter finding¡¯
menu focuses on looking at the regular life in a different
perspective. And 'A Paper Doll Play' is literally
a performance by a costume artist, based on letters
and clothes inspiring 'So Cool'. Users can see people
shout 'so cool!' ,making 'paper face' , a sensational
photo play among korean netizens in the corner of 'Paper
Face'.
These contents in the 'So Cool is'
shows the users of the website, the unique culture of
So Cool, which includes regular materials from
every day life to a fresh popping and trendy culture,
all in one.
2) So Cool, byul
So Cool! byul' invites an exhausted school girl coming back home at
night to 3 exotic planets isolated from our monotonous lives, where users (as
the girl) are supposed to accomplish missions to escape from each plantes.
At each planet, users help the ancient magician to make a miracle liquid,
take photos of the red ribboned giraffes using the camera phone, and help
the kewpies to jump to where they would like to go. For finishing all missions, user is
rewarded with a flowerpot, a seed and life-giving water which will be left on
the last planet as an evidence of their visits.
3) So Cool, T-310V
So
Cool, T-310V is a detective game featuring 'T-310V'
a newly-released TV phone which designed simple and
solid
This is a story-based game: a genius
scientist got missing in developing innovative technologies
of T-310V. As an agent, users get a request to find
out the secrets. So the main interface is made up of
rooms where users can search for finding out 3 clues
which they can enter the last secret room with. The
last room shows the secret of T-310V, a transformed
Robot. The elaborate and fantastic 3D visuals supports
well-organized plot of this game. Simply and freely,
people can enjoy the game and get rewarded in the related
events.
4) So Cool, S4
So Cool, S4 is a page with action figure animations for
advertising the new ¡®S4¡¯ product.
The main concept of action figure animation reflects the challenging,
maniac, and active
personalities of the new-generation who are the targets for the
¡®S4¡¯ product. In the figure animation,
the main character ¡®S¡¯ defeats his foes, and rescues the kidnapped
victim 'Sally'. (Running Time 3 min.)
5) Make Your Cool (Make your own graffiti)
Make your cool is a menu, which allows the users to express
the definition of 'cool' for themselver. By using the concept of Graffiti, which
is the pure sample of a challenging
culture, it expresses the Curitel¡¯s challenging spirit.
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